Simpson Strong-Tie

For over 70 years, Simpson Strong-Tie has been a leading innovator in the B2B space of residential building products manufacturing. Trusted by both contractors and structural engineers, their goal since going public was to expand next into the adjacent categories of commercial, concrete, and structural steel. Tom and his creative team spent nine years shaping and amplifying the Simpson legacy story to export its brand equity to these new industries. He brought his longstanding expertise and best practices to a grass roots organization, and helped reinvent the process with robust, no-nonsense creative content. This effort — including video, print, thought leadership, demand gen, and social media — became the power behind this new marketing engine. During his tenure, he oversaw a doubling of the marketing staff & budget, and helped fuel Simpson’s meteoric growth: over 400% rise in market cap and over 500% increase in share price.